predictive edge works with you to develop, design, and deliver your college's message throughout the year. we'll help to coordinate your e-communications program with your print communications, phone calls, open houses, and athletic events. your customized e-mail messages will:

• introduce your institution and ask prospective students to bookmark your site.
• invite the prospective student and their parents to campus.
• provide monthly reminders of relevant on-campus programs--open houses, athletic events, music and theater performances, fine arts exhibits, etc.
• invite students to specific on-campus programs at reduced or no cost.
• provide a copy of the application.
• provide a copy of the needed financial aid forms.
• remind students of critical dates.
• send e-cards (holidays, birthdays, halloween, spring vacation, etc.)
• send humorous messages that provide the student with a sense of the campus.
• provide e-mail contacts with current students.
• alert potential students to alumni events they might attend in their area.
• send communications from coaches, student affairs, career placement, performing arts, housing, intramurals, etc.
• offer interactive online chats with current students, coaches, faculty advisors, deans, financial aid officers, student affairs personnel, and admissions counselors. click here to learn more about our chat rooms.

we will also organize the information collected from your e-mail campaigns in database form to help you make the most of your contacts with prospective students.

program design and development

• predictive edge will develop your e-communications program for the year. this plan identifies what message is sent at which point in the cycle, based on student interests catalogued in the inquiry file. the plan is integrated with your print mailing schedule and your on-campus program schedule. when an inquiry is received, it triggers a sequence of mailings based on student interests. this is a flexible plan, which can be adjusted as needed throughout the year.
• we will provide initial drafts for all messages in both text and html formats, based on your institutional materials. we then work with you to finalize the messages.
• we will develop appropriate market segmentation -- major, geographic, student interests, etc., -- for all messages and optimize the personalization of each message for each student - i.e., first name, high school, college counselor signature, etc.
• the initial phase of the program includes two one-day campus visits to discuss the design and the final product.

program delivery

predictive edge will deliver the e-communications program for your institution, handling both outgoing and incoming messages. this program will:

• test all messages on a wide range of e-mail systems prior to sending them out. messages are sent only with your approval.
• send e-mails on the agreed-upon schedule with addresses, headers, etc., indicating your institution as the originator of the message.
• segregate lists, sending messages in appropriate formats.
• upload your record file each week and initiate mailing sequence for all new inquiries.
• handle all returned/bounced/undeliverable e-mails, making appropriate list corrections. we recommend sending a postcard periodically to all inquiries without valid e-mail addresses.
• handle all opt-out requests and provide the information to you to permit regular and timely updating of all lists. this step alone can save thousands of dollars in printing and postage.
• provide a monthly statistical report on the effectiveness of your campaign with suggestions for modifications.
• collect the information from your inquiries' replies in a database to help you further refine future mailings and other recruiting efforts.

what you do

• secure inquiries.
• get the e-mail addresses of your inquiries. all information provided to predictive edge about inquiries, applicants, enrolled students, personnel, etc., is held in the strictest confidence.
• work with us to design, personalize, segment, and target your e-communications program.
• keep the relevant sections of your website updated.
• respond to specific student requests -- we will respond to generic requests (if you like), but the institution needs to respond to individual student's requests or supply us with the needed materials.

• Contact us today to discuss how your college can benefit from a comprehensive e-communications program. predictive edge makes technology work for you!
  

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